WordPress Plugin Development

WordPress can do exactly what you need. Exactly.

WordPress runs a third of the web because it’s endlessly extendable — but most businesses never get past the plugin directory. I write custom plugins that make WordPress do precisely what your business needs, with nothing missing and nothing bolted on sideways.

Talk about what you need →

The 80% problem

Here’s the pattern: you need WordPress to do something specific, you find a plugin that almost does it, and your team spends the next three years working around the gap. The manual export that bridges two systems. The workflow that fights the plugin’s assumptions instead of following yours. The three extra plugins installed to patch the shortcomings of the first one.

Off-the-shelf plugins are built for everyone, which means they’re built for no one in particular. The last 20% — the part shaped like your business — is exactly the part they can’t do. That’s the part I build.

What custom plugins make possible

Your workflow, not the plugin’s — content approval chains, member management, booking rules, editorial processes that match how your organization actually operates, instead of forcing your team through someone else’s idea of the job.
Deep integrations — WordPress talking directly to your CRM, ERP, booking engine, payment provider, or industry software. Real two-way integrations through APIs, not CSV exports and copy-paste.
Custom functionality that doesn’t exist — the calculator specific to your pricing, the directory your association needs, the customer-facing feature that’s unique to what you sell. If it can be described, it can usually be built.
Tailored admin experiences — the WordPress dashboard reshaped around what your team does daily: fewer screens, clearer controls, the important things one click away. Software your staff doesn’t need training (or willpower) to use.

The quality bar

Custom doesn’t mean fragile. Plugins I build follow WordPress’s own standards, so they survive core updates instead of fearing them. Performance and security aren’t features — they’re the baseline: no bloat, no phoning home, no subscription meter running. And every plugin is documented and yours — same ownership principle as everything I build.

One senior developer has been writing PHP since before WordPress existed. WordPress is a PHP application — which means to me, it’s not a mysterious platform; it’s readable code all the way down.

What this page isn’t

I don’t design WordPress sites — no themes, no page layouts, no logos. This is engineering: making WordPress do things. If you need your site to look different, you need a designer. If you need it to work differently, you’re in the right place.

FAQ

Can’t we just use a page builder / a stack of existing plugins?

Sometimes, yes — and if your need fits cleanly inside what proven plugins already do, that’s the answer I’ll give you. Custom earns its keep when the need is specific to your business and the workaround has a daily cost.

Can you modify a plugin we already use?

Usually the better path is building alongside it — extending rather than forking, so you keep receiving the original plugin’s updates. I’ll recommend whichever route leaves you safest.

Our site was built by someone else. Does that matter?

Not at all — that’s the normal case. If the site itself is in rough shape, that’s a different conversation (see Project Rescue & Takeover), and I’ll tell you honestly which conversation we’re in.

Will it break when WordPress updates?

Built-to-standard plugins ride through updates as a matter of course. That’s the difference between custom development and customization-by-duct-tape.

What do you wish WordPress could do?

Describe it in your own words — the workflow, the integration, the feature. I’ll tell you what’s involved, in plain English, within one business day.

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